With close to 30 years of experience, Kitch is a marketing and events management professional with an intimate understanding of luxury events. Prior to joining Directions as a managing partner, Kitch led the circulation and promotions teams for two leading society publications – liaising with Singapore’s great and good to create luxury events for these titles. Kitch’s events are renowned for transforming ordinary spaces into unexpectedly exquisite environments. Kitch has also been involved in organising charity events such as the President’s Charity Ball and the Yellow Ribbon Charity Gala. She is a founding member of W!LD RICE’s RICE BALL Committee.